Why you should be shifting to an Agile framework?

What is Agile Framework?

How does it place itself in Digital world or an organization of today?

I was intrigued with these questions until I came across this book “Being Agile” by Mario E Moreira where the author depicted the roadmap of successful adoption of Agile in organizational setup. The book suggests that delivering value to customer through early delivery and continuous delivery of software is very important in fast paced environment where customer sentiments are dynamic. This is especially true with digital products as they have become the key driver for increasing operational efficiencies, market offerings, decision making and product sales.

Being agile allows an organization to quickly respond to market dynamics through delivering value to customer by creating software and processes very quickly. Agile is more than just a framework, it is a mindset which needs to be embodied in organizational culture beyond just the technology division.

Traditional working methods have entrenched organization into a model of losing competitive edge as taking decisions on large scale implementation became tough. We have had seen an era of development and process methodologies which focused on large requirement sets leading to formation highly complex delivery constructs and heavy engagement of resources all across the organization. One would not get an opportunity to see what we are developing until whole scope was executed limiting real customer feedback to be integrated as we iterate. Agile framework makes organizations to move faster by breaking down initiatives into small increments and moving teams as more autonomous units who are entrusted with more decentralized approach to decision making.

One of the key principles around agile framework is to do with Minimal Viable Product (MVP) design approach with combination. It allows one to deliver faster to customer with feedback being integrated with every small increment we deliver. It helps groups to becomes more cohesive and define purposefulness with simplicity.

The approach to learn quickly and fail-fast is very important in new digital economy. If organization don’t embrace to quickly respond using agile methodology it can be tough to stay nimble at the same time flexible to try new things. Agile framework for large part can help organizations remain one step ahead of the competition.

To summarize moving towards agile framework will help the organization in following key areas:

  • Break Large Initiatives Into Small Increments: Look for breaking down the problems statements as smaller increments
  • Increased Flexibility: Allows us to react to changing markets and consumer behavior by adopting a more flexible & creative business model
  • Robust Process adoption: Lightweight process frameworks flatten hierarchies and promote collaborative decision making (i.e. original thinking at all levels)
  • Positive attitude towards handling change: Self-organizing, cross-functional team can be tasked with a clear, elevating goal and drive to accomplish it without dependency.
  • Committed and creative work environment: Promote an environment full of creativity and innovation as individuals collectively unite to accomplish a goal.


I happened to come across this premium digital services company, ‘TO THE NEW Digital’ that combines the power of technology, analytics, marketing and content for digital transformation using agile methodologies. A team of over 600 people which include technology evangelists, social media experts, content specialists, and creative mavericks have transformed businesses of more than 300 companies spread across 30 countries worldwide. ‘TO THE NEW Digital’ is also a strategic partner of many global companies including Google, Amazon Web Services (AWS), YouTube, DataStax and MongoDB. ‘TO THE NEW Digital’ takes the agile approach with scrum framework which is simple and flexible to adopt thereby helping organizations respond to unpredictability through incremental, iterative work cadences, known as sprints.


Now that is enough said about why we need to be Agile in today’s age of Digital World!!


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